As a creative person, I know the joy of designing a perfect graphic and seeing it bring an idea to life. But beyond the fun of creation, graphics are a non-negotiable part of any coaching business’s marketing strategy. Your visuals are a critical tool for building trust, attracting clients, and standing out in a crowded market.
The key is to not only create eye-catching designs but also to stay consistent with your branding. These are the six essential graphics you should be creating for your coaching business.
1. Social Media Posts: The Foundation of Your Feed
This one is obvious, but it’s essential for a reason. Your social media posts are your daily touchpoint with your audience. They need to be created with your branding in mind to ensure every single post reinforces who you are. The more consistent you are with your visuals, the more easily your audience will recognize and trust you. Always remember to add a clear call to action to every post you publish.
2. Social Media Headers: Your Digital Billboard
Your social media headers are the first thing someone sees on your Facebook, LinkedIn, Twitter, or YouTube profiles. They act as a digital billboard for your brand. A professionally designed header that reflects your branding and niche tells potential clients that you are serious and credible. This also includes the header for your website, ensuring a cohesive look and feel across all your online properties.
3. Email Marketing Graphics: Reinforcing Your Brand
Every newsletter you send should contain at least two graphics (not including your logo). You can create a branded email header that helps with consistency. When your subscribers open your email, they’ll know exactly who it’s from before they even read a word. Graphics can also make your content more scannable and engaging, which keeps people subscribed and interested.
4. Your Logo: The Cornerstone of Your Identity
If you don’t have one already, get one. Your logo is the single most important graphic for your brand identity. It should be on every piece of content you put online—your website, social media posts, videos, blog posts, and more. A well-designed logo is your brand’s fingerprint; it builds instant recognition and trust.
5. The Opt-In: Your First Impression & Lead Magnet
Also known as a freebie, your opt-in is the first step in capturing your audience’s email and growing your list. The graphic for your opt-in is just as important as the content itself. A polished, eye-catching graphic for your freebie will not only make it look professional but also increase conversions and help you build your email list faster.
6. Blog Post Graphics: Making Your Content Pin-Worthy
Creating custom graphics for every blog post is a game-changer. These visuals break up the text and make your content more readable. But more importantly, they make your content shareable on visual platforms like Pinterest. An eye-catching and “Pin-worthy” graphic can drive a significant amount of traffic back to your blog and your website.
So, did you catch why you need to start creating more graphics for your business? Visual branding is the key to attracting your ideal clients, and it’s something you have total control over.
Ready to Have a Brand That Attracts Your Dream Clients?
If graphic design isn’t your thing, but this post made you realize it’s a critical part of your strategy, I’m here to help.
